The Science of eyeQ

The Eye-Brain Connection

Reading is activity that begins with our eyes and ends deep within our brain. Our eyes are the cameras that capture the image that we look at, and begin the process of sending the image to the brain to search for understanding. The brain is both the CPU...or Central Processing Unit, and the Hard Drive...or short and long-term database.

The process starts when your brain outputs the information from that database, the database that knows and understands the English language. As your eyes see the words on the page of the book, the message those words convey is processed with the help of the database. Understanding occurs. New data (or knowledge) is input into your brain's reserve, or your memory.

Reading, then, consists of outputting, processing, and inputting.

The eyeQ program strengthens the eye-brain connection through high-speed imaging on your computer. The stimulation helps create new dendrites within brain cells, and stimulates the release of chemicals within the brain that enhances our brain's processing speed.

Most think that reading is nothing more than putting information into your brain. In reality, though, reading is a complex activity that involves a type of database and an active frame of reference.

Here's how it works: Let's say you read a book about the struggles of a family who lost their farm during an economic crisis. You can read and understand the content of that book because it's written in English. And you have a "database" in your brain that can process the sentence structure of material that is written in the English language.